As U.S. Home Sauna Market Approaches $200 Million, AnySauna Sees Rising Demand for At-Home Wellness
The U.S. sauna market is on pace to surpass $200 million in annual revenue in 2026, according to industry market research, with the country projected to remain the top global revenue generator in the category through 2033. The growth reflects a broader shift in how Americans are approaching wellness: rather than relying solely on gyms, spas, and travel, more households are building recovery and relaxation into their own homes.
AnySauna, a family-owned e-commerce retailer based in Albuquerque specializing in indoor and outdoor saunas, infrared saunas, and steam showers, says the trend lines up with what it’s seeing on the ground.
“We’re watching something bigger than a passing wellness fad,” said Ryan Martin, founder of AnySauna. “People are treating recovery and stress relief as part of their daily routine now, not an occasional luxury. That shift is what’s driving households to invest in a sauna at home instead of just visiting one occasionally.”
A Market Still Early in Its Growth Curve
The residential sauna category’s momentum mirrors a larger global pattern. The worldwide sauna and steam room market was valued at $4.1 billion in 2022 and is projected to reach $7.2 billion by 2030. North America specifically is expected to grow at a compound annual rate of roughly 6% between 2023 and 2028, a trend researchers attribute in large part to homeowners converting spare rooms, garages, and backyards into dedicated wellness spaces.
Martin, who founded AnySauna after his own first experience with sauna therapy, said the company has spent over a decade building relationships with top-tier, primarily North American sauna manufacturers to keep pace with the shift toward at-home installations.
“A decade ago, most of our customers were replacing a gym membership perk,” Martin said. “Today they’re building a wellness room. The mindset has changed, and the market data backs that up.”
Why Buyers Are Moving Now
Industry researchers point to a handful of factors accelerating the shift toward residential installations:
- Recovery culture going mainstream. Heat therapy, once associated mainly with athletes, is increasingly framed as everyday preventive wellness alongside trends like cold plunge and contrast therapy.
- Remote and hybrid work. With more time spent at home, households are redirecting budget once spent on gym memberships and spa visits toward permanent home wellness infrastructure.
- Technology and design improvements. Smart controls, more efficient infrared heating, and space-conscious designs have made saunas viable for a wider range of homes than in past years.
About AnySauna
AnySauna offers premium sauna and steam shower products designed for relaxation, wellness, and everyday luxury, backed by over a decade of industry expertise. Founded by Ryan Martin, the company works with top-tier, primarily local brands to help customers find a sauna suited to their space and needs, offering free shipping on orders over $1,000, a 30-day return policy, and a price match guarantee. AnySauna is based in Albuquerque, New Mexico, and is rated by customers on Trustpilot and the Better Business Bureau.
For more information, visit anysauna.com or learn more about AnySauna’s story.
Media Contact
AnySauna Email: [email protected] Phone: (844) 217-0652 Address: 2105 Vista Oeste NW, Albuquerque, NM 87120
Media Contact
Company Name: AnySauna
Contact Person: Ryan Martin
Email: Send Email
Phone: (844) 217-0652
Address:2105 Vista Oeste NW
City: Albuquerque
State: NM
Country: United States
Website: https://www.anysauna.com/
