The “The Most Beautiful Scenery is on the Road, Explore the Splendor of Hebei” themed parade has successfully concluded.
Beijing – August 26, 2026 – Recently, the “The Most Beautiful Scenery is on the Road – Explore the Scenery of Hebei” themed tour, jointly organized by the Hebei Provincial Department of Culture and Tourism and China Cultural Media Group, and undertaken by Zhongchuan Global (Beijing) New Media Technology Co., Ltd., successfully concluded.
This event, themed around the three distinctive cultural and tourism corridors of the Taihang Mountains, the Grand Canal, and the Bohai Rim, organized a field trip team to conduct in-depth on-site visits to various parts of Hebei Province. The team systematically connected local cultural and tourism resources, innovated communication methods, and enriched the content to showcase the new achievements and highlights of Hebei’s integrated development of culture and tourism, helping to further amplify the brand influence of “So close, so beautiful, weekend trip to Hebei”.
Beaded chains create exquisite routes that outline a new landscape.
Hebei boasts diverse and integrated cultural and tourism resources, including mountains, canals, and coastlines. The majestic Taihang Mountains stand tall and magnificent, the ancient Grand Canal boasts a long and rich cultural heritage, and the Bohai Sea offers breathtaking scenery. The interplay of mountains, rivers, and sea creates a unique resource base and development advantage for Hebei’s cultural and tourism industry.
Based on its unique natural resources and the current demands of the cultural and tourism consumption market, this tour systematically sorted out and deeply explored Hebei’s high-quality cultural and tourism resources, and carefully launched three boutique themed routes: the Taihang Mountain Line, the Grand Canal Line, and the Bohai Bay Line, organically connecting the scattered cultural and tourism sites and achieving diversified coverage of different types of cultural and tourism scenarios.
The three routes are clearly defined and complementary, linking natural landscapes, historical sites, and intangible cultural heritage into a cohesive whole, connecting various consumption scenarios such as nature sightseeing, cultural study tours, rural vacations, and coastal leisure. The route design fully caters to the market demands of short-distance travel, self-driving tours, family trips, and in-depth study tours in the Beijing-Tianjin-Hebei region, providing tourists with systematic, practical, and high-quality travel guidance. This further enriches the supply of cultural and tourism products in Hebei, optimizes and improves the overall tourism development layout, and facilitates the smooth connection of Hebei’s high-quality cultural and tourism resources to the consumer market, effectively serving the travel needs of tourists.
On-site visits reveal new highlights from multiple perspectives
During the event, the field research team went deep into the front lines of Hebei’s cultural and tourism scene, visiting well-known scenic spots, characteristic streets, ancient village demonstration sites, and key cultural venues such as Zhengding Four Pagodas, Yingtan Ancient Village, Baishi Mountain, Wuqiao Acrobatic World, Nanchuan Old Street, Caofeidian, Anaya, and Lanyue Bay.
The research team conducted on-site visits to observe the vibrant practices of integrating local cultural and tourism resources with new business models, and meticulously examined the project implementation results and business operation models of key cultural and tourism sites. From the revitalization and utilization of ancient villages to the cultivation of new business models in scenic spots, and the iterative updates of cultural and tourism consumption scenarios, the team closely observed the real state of Hebei’s cultural and tourism industry, personally captured the changes in industry development, and immersed themselves in experiencing the new look of Hebei’s cultural and tourism industry as it continuously transforms, upgrades, and revitalizes.
Relying on a “walking-style field research, immersive experience, and storytelling” approach, the research team captured the beauty of Hebei’s landscape from a professional perspective, using their lenses to capture vivid moments of cultural tourism industry upgrades and service quality improvements. Through various methods such as on-site visits, location shooting, in-depth exploration, and on-site interpretation, they presented the natural ecological beauty, historical and cultural charm, and innovative cultural tourism industry of Hebei from multiple angles. This effectively broadened the reach of Hebei’s cultural tourism communication, enhanced its external communication effectiveness, and attracted more tourists to understand, yearn for, and visit Hebei.
Focusing on empowering business model upgrades and unleashing new vitality
In recent years, the Hebei Provincial Department of Culture and Tourism has been committed to building a strong province for integrated culture and tourism, and for tourism that is strong in all regions and all seasons. Relying on the locational advantages of the coordinated development of Beijing-Tianjin-Hebei, it has continued to cultivate the cultural and tourism brand of “So close, so beautiful, come to Hebei on weekends”. It has made efforts in multiple directions, including product supply, service guarantee, brand promotion and industrial cultivation, and has made solid and powerful progress in promoting the high-quality development of culture and tourism in the province.
Leveraging its unique cultural and tourism resources, Hebei Province is deeply exploring the distinctive resources of the Taihang Mountains, the Grand Canal, the Bohai Bay, and the Great Wall. It is continuously expanding its matrix of national-level tourist resorts, national-level tourist leisure blocks, and popular new cultural and tourism landmarks. The province is also constantly increasing the supply of short-distance tours, self-driving tours, study tours, and micro-vacations, creating multiple distinctive themed travel routes, and promoting the revitalization of cultural relics and intangible cultural heritage into experiential and participatory tourism products. This is accelerating the transformation of resource advantages into industrial advantages.
This themed parade is a vivid example of Hebei’s innovative approach to cultural and tourism promotion, fully leveraging its resource advantages. The event has built an efficient promotion platform for Hebei’s cultural and tourism industry, effectively enhancing brand awareness and reputation, helping the industry improve quality and efficiency, and continuously boosting its growth, thus unleashing greater development vitality.
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