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SATU MARE, Romania – September 1, 2026 – SafDomus has announced the launch of its online store, bringing a broad selection of lighting, furniture and home décor products to customers throughout Romania. Based in Satu Mare, the company combines nationwide e-commerce with a physical store and showroom, creating a business model that connects the convenience of online shopping with a local space where customers can see selected products and discuss their projects.

At the center of the SafDomus offering is lighting. The online store covers solutions for residential spaces and outdoor areas, from chandeliers, pendant and ceiling lights to wall lights, table lamps, floor lamps and modern LED solutions. Customers can browse dedicated collections of iluminat interior and iluminat exterior, alongside furniture, decorative accessories and other products for home interiors.

The catalogue brings together different design directions rather than focusing on a single aesthetic. Modern and minimalist lighting sits alongside classic and decorative pieces, allowing customers to select products according to the architecture, function and character of each space. SafDomus already carries an extensive selection of chandeliers and lighting fixtures covering different materials, finishes and lighting technologies.

From Traditional Chandeliers to Smart Lighting

Lighting increasingly plays both a functional and decorative role in residential design. SafDomus aims to address that broader role by offering solutions for different rooms, architectural settings and ways of living.

In addition to conventional lighting fixtures, the company is developing its offering around smart lighting, giving customers access to newer lighting technologies alongside traditional chandeliers, lamps and decorative fixtures.

The objective is not simply to build the largest possible catalogue. SafDomus focuses on selecting products that combine attractive design, functionality and a balanced relationship between quality and price.

That approach is expressed through the company’s concept, “Live Beautifully.”

For SafDomus, a well-designed home should not depend exclusively on expensive or inaccessible products. The company aims to make distinctive lighting, furniture and décor available across different price points and design styles, allowing more homeowners to create spaces that reflect how they want to live.

An Online Business With a Physical Presence in Satu Mare

Although SafDomus has been developed as an online retailer serving customers throughout Romania, the business also maintains a physical store and showroom in Satu Mare.

This combination gives the company two complementary ways of working with customers. The online store provides access to the wider catalogue regardless of location, while the Satu Mare showroom offers a physical point of contact where selected products can be viewed in person.

The model also reflects SafDomus’s origins. Rather than being created solely as an e-commerce project, the company draws on years of practical business experience connected to construction, building materials and the way products are selected for homes and other properties.

The Business Experience Behind SafDomus

Behind SafDomus is Florin Feher, a Satu Mare entrepreneur with extensive experience in the local business environment.

Over the years, Feher has been involved in several businesses connected to the construction industry and building-material distribution. That background provided direct exposure to the practical side of building and improving properties, as well as to the relationship between product selection, functionality, price and the finished result.

SafDomus represents a new direction built on that experience, with a stronger focus on lighting, interior products, design and e-commerce.

“SafDomus started from a simple idea: a beautiful home should not be defined only by how much someone is able to spend. Good lighting and well-chosen interior products can completely change the character of a space. With ‘Live Beautifully,’ we want to bring together design, quality and accessible choices so that customers can create homes that genuinely feel like their own,” said Florin Feher, founder of SafDomus.

His experience in construction and building materials also influences how SafDomus approaches its product range. Instead of viewing lighting and décor as isolated objects, the company considers how products work within a complete interior and how design choices interact with the practical requirements of a home.

Building More Than an Online Product Catalogue

SafDomus also plans to develop the informational side of the platform.

The company is building an online space dedicated to interior-design ideas, practical recommendations and informed product selection. This will include interviews, advice and perspectives from architects and interior designers, giving customers additional context when planning their homes.

The objective is to connect commerce with useful information. A customer choosing a chandelier, for example, may need to consider not only its appearance but also room proportions, placement, light temperature, function and its relationship with the rest of the interior.

The same principle applies to exterior lighting, furniture and decorative elements. SafDomus intends to use its editorial content to help customers make more informed decisions rather than treating every product category independently.

Serving Customers Across Romania

From its base in Satu Mare, SafDomus serves customers throughout Romania through its online store.

The company plans to continue expanding its collections across interior and exterior lighting, smart lighting, furniture and home décor while developing the physical showroom and its interior-design content.

The launch establishes SafDomus as both a local Satu Mare business and a national e-commerce brand, with lighting at the core of its commercial offering.

Customers can visit SafDomus.com to view the current collections and learn more about the company.

About SafDomus

SafDomus is a Romanian online retailer based in Satu Mare, specializing in interior and exterior lighting, smart lighting, furniture and home décor. The company combines nationwide e-commerce with a physical store and showroom in Satu Mare. Under the “Live Beautifully” concept, SafDomus focuses on attractive design and a balanced relationship between quality and price, with collections ranging from modern and minimalist to classic and decorative styles.

SafDomus is also developing an editorial space dedicated to interior design inspiration, recommendations, and perspectives from architects and interior designers.

Media Contact
Company Name: SafDomus
Contact Person: Media Relations
Email: Send Email
City: Satu Mare
Country: Romania
Website: https://www.safdomus.com/