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What if you could own a hotel room operated by one of the world’s largest hotel brands, collect a fixed annual return, and never lift a finger to manage it? In Latin America, that question is no longer hypothetical. It is the core of a fast-growing investment model built by Alexis Zaballa and his company, One Trade S.A. — and a growing community of investors is taking notice.

For decades, real estate in the region offered investors a frustrating trade-off. Traditional property promised security but came with tenants, maintenance, vacancies and endless management. Informal short-term rentals promised income but demanded constant work. One Trade was created to break that trade-off, giving a new generation of investors what they actually want: a real, tangible asset with predictable income and zero operational headaches.

At the heart of the model is a simple but powerful idea — the condohotel. Investors purchase an individual hotel room, registered in their own name under a public title deed, inside a hotel operated by Wyndham Hotels & Resorts, one of the largest hotel franchising companies in the world. The investor owns the asset. Wyndham runs everything else: reservations, staffing, marketing, maintenance and global distribution. The owner simply collects.

And then there is the number that makes investors lean in: a fixed 8% annual return, set by contract. Not a projection. Not an estimate tied to how full the hotel happens to be on a given night. A contractually committed 8%, paid from day one and sustained over a 15-year agreement, with One Trade absorbing the operational risk. As the company likes to put it, in a market where returns are usually promises, here they are contractual clauses.

The visionary behind the model is Israel Alexis Zaballa López, a Cuban-American entrepreneur with more than two decades in construction and real estate across Latin America, and the founder of One Trade S.A. Zaballa was the developer who introduced the first Airbnb-style co-ownership building to Paraguay. When he hit the ceiling of that informal model, he went further — becoming an official Wyndham partner and building a passive, brand-backed investment system that, he says, simply did not exist in the region.

This is no concept on paper. One Trade’s first hotel, the Ramada Airport in Asunción, has been up and running since June 2025, with investors already collecting their contractual returns. More than 200 units have already been sold, and over 120 active investors have come on board. One project, the Ramada Villa Morra, sold out in a single week among just 17 investors — a clear signal of how quickly the market embraces the model once it understands it.

The appeal is especially strong for a new kind of investor: professionals, executives and entrepreneurs who want to put their dollars into something real and predictable, without becoming part-time hotel managers. For them, One Trade offers the best of both worlds — the solidity of bricks-and-mortar ownership combined with the convenience of a fully passive, professionally operated income stream.

The vision is regional and ambitious. One Trade is developing five hotels across three countries — Paraguay, the Dominican Republic and Argentina — all under the Ramada brand and operated by Wyndham. In the Dominican Republic, the Ramada La Romana will rise just five minutes from the international airport, in the heart of the Caribbean’s premium tourism corridor near the world-famous Casa de Campo. The company’s roadmap targets 2,500 rooms in operation within 48 months, and Zaballa describes the long-term goal as building the first “REIT of hospitality” in Latin America.

Why Paraguay as the launchpad? Stability. In 2024, Moody’s awarded the country its first-ever investment-grade rating, reaffirmed in 2025 with a stable outlook — a powerful signal of macroeconomic predictability for investors looking to protect dollar savings in a region not always known for it.

Accessibility is part of the design. With entry tickets starting around USD 95,000 for a standard room, One Trade opens the door to internationally branded, professionally operated hotel investment — a category that was once reserved exclusively for large funds and major capital. Suddenly, owning a slice of a global-brand hotel is within reach of the individual investor.

The structure is built to inspire confidence at every step: public title deeds in the investor’s name, fiduciary structures backed by respected institutions such as UENO Bank, Investor Casa de Bolsa and Fiducapital RD, and the operational muscle of a global hotel brand standing behind every property. This is real estate, reinvented as a passive, brand-backed, income-generating asset.

As with any investment, One Trade encourages prospective buyers to review the contract with their own legal and financial advisors before signing — a transparency the company considers part of its DNA. But for a fast-growing community of investors across Latin America, the proposition is hard to ignore: a real asset, a world-class international brand, a contractual return, and none of the day-to-day work.

In Alexis Zaballa’s words, trust is not asked for — it is built. And with a hotel already operating, investors already earning, and an ambitious pipeline already taking shape, One Trade S.A. is building exactly that: one room, one contract and one hotel at a time. For investors who have spent years searching for a smarter way into real estate, that story is only just beginning.

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