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SCOTTSDALE, AZ – June 26, 2026 – CampaignStrategy.live, a behavioral data and digital media platform, today announced that its proprietary predictive model projected every candidate in the June 16 Oklahoma Republican Governor’s Primary within 1.3 percentage points of the actual result — and called the top two finishers, Gentner Drummond and Mike Mazzei, within 0.3 points each. Every major public poll heading into election day showed a four-way statistical tie with no clear frontrunner.

The Oklahoma State Election Board confirms Drummond at 26.26% and Mazzei at 25.97%, with all 1,984 precincts reporting. CSL’s model projected the final margin at 931 votes. The actual certified margin was 1,158 votes — a difference of 227 votes across an electorate of more than 400,000.

“Traditional polling captures a snapshot of voter sentiment at a single point in time,” said Rick Walker, Founder and Chief Strategist of CampaignStrategy.live. “Our model integrates a much broader set of variables — local economic conditions, regional news cycles, media consumption patterns, issue salience by geography, and the velocity of political signals moving through specific communities — and we update continuously. That gives us a picture of the race that is both more precise and more current than any survey methodology can produce.”

A Multi-Variable Approach to Predictive Modeling

Where traditional polling relies on self-reported voter preference, CSL’s platform synthesizes independent data inputs including:

• Local economic conditions — county-level employment trends, property value indices, and cost-of-living pressures that shape voter priorities
• Regional news environment — volume, tone, and reach of earned media across local TV, radio, digital news, and print in each market
• Media consumption patterns — platforms and content categories audiences engage with, and how political messaging penetrates those environments
• Issue salience by geography — which policy issues drive attention in specific counties and how candidate positioning aligns with those priorities
• Endorsement signal velocity — the speed and depth at which high-profile endorsements penetrate specific voter segments
• Historical voter behavior overlays — primary turnout patterns, ticket-splitting tendencies, and precinct-level candidate history weighted by current conditions
• Competitive field dynamics — real-time modeling of how support redistributes across a multi-candidate field as the race evolves

“Traditional polling counts opinions. We count signals. The result is a fundamentally different — and more accurate — picture of where a race actually stands,” Walker said.

Model Projection vs. Actual Results

CSL’s model called the Drummond-Mazzei margin at 931 votes. The actual certified margin was 1,158 votes — a difference of 227 votes across more than 400,000 voters.

Looking Ahead: The August 25 Runoff

With the primary advancing to a Drummond-Mazzei runoff, both campaigns must now persuade a combined 30-plus percent of the electorate that voted for eliminated candidates. Runoff turnout typically drops sharply from the primary, making broad demographic media buys far less efficient and precision targeting far more critical.

CampaignStrategy.live integrates its predictive model directly into its media delivery platform, building custom voter models from its multi-variable data inputs and activating them in the ad delivery engine — reaching the right voters across digital, streaming, and OTT with precision and without waste.

“In a runoff, the race becomes a precision problem,” Walker said. “The campaign that can identify which voters from the eliminated candidates are genuinely persuadable — and reach them efficiently across every platform they use — holds a decisive advantage.” For more information, visit campaignstrategy.live.

About CampaignStrategy.live

CampaignStrategy.live is a behavioral data and digital media platform providing predictive intelligence and integrated media buying. Its multi-variable modeling synthesizes local economic data, regional media environments, issue salience, and competitive field dynamics to produce continuously updated projections that go well beyond traditional survey-based polling.

CampaignStrategy.live is operated by Exact Audience, a Scottsdale, Arizona-based behavioral data and digital media company. ExactAudience.ai.

Prepared by Rick Walker @Imagine Agency.

Media Contact
Company Name: CampaignStrategy.live
Contact Person: Rick Walker
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Phone: +14807125512
City: Scottsdale
State: AZ
Country: United States
Website: https://www.campaignstrategy.live/