QliqQliq Study Reveals Google Ads Costs Across 19 Canadian Industries, With Some Keywords Exceeding $894 Per Click
TORONTO – June 29, 2026 – QliqQliq, a digital marketing agency based in Toronto, has published an analysis of over 100,000 Google Ads keywords across 19 Canadian industries. The study found that a single click on certain Google search terms now costs more than $894 in Canada, with insurance, financial services, and legal services ranking as the three most expensive sectors for paid search advertising.
The full analysis, titled “$894 a Click: We Ranked 19 Industries by Google Ad Prices in Canada,” is now available on the QliqQliq website at qliqqliq.com. The study used cost-per-click data exported directly from Google Keyword Planner between March and April 2026 and measured top-of-page bid pricing across all 19 verticals.
“We ran these numbers because our clients kept asking the same question — where is my ad budget actually going?” said Anton Kovalchuk, Founder of QliqQliq. “When we saw that a single click on ‘offshore developers’ costs $894 and that ‘affordable small business insurance’ costs $349 per click, we knew other business owners needed to see this data too.”
The report found that insurance carries the highest average cost per click at $33.81 across 7,198 keywords studied, followed by financial services at $29.06 and legal services at $26.39. At the other end of the spectrum, event and party services averaged just $3.33 per click, and beauty and aesthetics averaged $3.42. The highest top-of-page bid identified in the analysis was “Coursera Premium” in the education sector at $1,368.55 per click.
Beyond the raw pricing data, the study modeled what a typical Canadian small business advertising budget of $3,000 per month actually delivers in each industry. Using conversion rate benchmarks published by WordStream in 2025, the analysis calculated the number of clicks, leads, and paying clients that budget produces. In the insurance sector, $3,000 per month generates approximately 89 clicks and roughly one paying client, yielding an estimated $500 in first-year commission revenue. In contrast, the same $3,000 spent in the home renovation sector generates approximately 272 clicks and three signed contracts, translating to an estimated $105,000 in project revenue.
“The gap between industries is enormous,” Kovalchuk said. “A kitchen remodeler can turn $3,000 in ad spend into $105,000 in revenue. An insurance broker spending the same amount often loses money. That difference changes everything about how a business should plan its marketing.”
The analysis also identified pricing patterns that Kovalchuk described as structurally significant. Keywords that include “near me” or other local buying signals consistently carried the highest costs within their respective industries. The report noted that “industrial roofing companies near me” costs $234.39 per click, “hot tub removal cost near me” costs $542.39, and “commercial flat roofing contractors near me” costs $178.46. The data suggests that Google’s pricing model heavily weights commercial intent, meaning businesses pay substantially more to reach consumers who are closest to a purchase decision.
The full report, including the 19-industry ranking table and the profitability model for a $3,000 monthly ad budget, is available at qliqqliq.com.
About QliqQliq
QliqQliq is a digital marketing agency headquartered in Toronto, Ontario, serving businesses across Canada. Founded in 2015 by Anton Kovalchuk, the agency specializes in data-driven search engine optimization, paid search management, and digital growth strategies across legal, healthcare, beauty, real estate, and home service industries. For more information, visit qliqqliq.com.
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Company Name: QliqQliq
Contact Person: Anton Kovalchuk
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Phone: 647-625-6551
Country: Canada
Website: https://qliqqliq.com/
