Mums The Swedish Candy Co. expands gluten-free and gelatin-free Swedish candy mixes
Northville, United States – August 25, 2026 – Mums The Swedish Candy Co., an importer and online retailer of authentic Swedish confectionery, has expanded its allergen-conscious product range with the addition of gluten-free and gelatin-free Swedish candy mixes now available through the company’s website.
The launch reflects growing demand from customers looking for Swedish pick-and-mix candy that delivers the same bold flavors, playful textures, and nostalgic variety while better fitting common dietary preferences and restrictions.
Mums sells Swedish candy through curated themed assortments rather than individual pieces, allowing customers to experience the full range of Sweden’s candy culture in one bag or box. Current assortments include sweet, sour, sweet and sour, licorice, chocolate, marshmallow, party buckets, gift boxes, optional gift wrapping, and digital gift cards.
The company’s product positioning is centered on authenticity, quality, and ingredient standards. Mums states that its candy is made without GMOs, Red 40, high fructose corn syrup, or unnecessary fillers, and that its assortments are imported to preserve the real Swedish candy experience rather than being reformulated for mass-market alternatives.
The new gluten-free and gelatin-free mixes expand that promise to customers who avoid wheat-derived ingredients or animal-derived gelatin, two common considerations in the confectionery category.
“Swedish candy has always been about variety, texture, and the joy of sharing,” said Dan Rifers, Chief Marketing Officer at Mums The Swedish Candy Co. “As more customers discovered Mums, we kept hearing the same thing: they wanted the full Swedish candy experience, but with options that worked for more people at the table. Expanding our gluten-free and gelatin-free mixes was a natural next step.”
According to figures published on the company’s website, Mums has served more than 250,000 customers and maintains an average rating of 4.9 out of 5 across its product catalogue. The company currently ships to customers in the United States, Canada, the United Kingdom, Germany, and the Netherlands.
The expansion arrives as imported confectionery continues to gain momentum among North American shoppers, fueled in part by social media interest in Scandinavian pick-and-mix candy culture. In Sweden, the tradition known as lordagsgodis, or Saturday sweets, centers around families building large mixed bags of loose candy to enjoy together once a week.
Mums brings that experience to a broader audience by curating Swedish candy assortments that emphasize variety, texture, and shareability. With the addition of gluten-free and gelatin-free options, the company is making that experience more accessible to customers who want authentic Swedish candy without compromising on dietary needs.
“Our goal is not to make candy feel complicated,” added Rifers. “It is to make the best parts of Swedish candy easier to enjoy: the soft chew, the sour bite, the marshmallow texture, the colorful mix, and the feeling of putting one bag on the table that everyone wants to try.”
Further details on the gluten-free and gelatin-free mixes, ingredient information, and current shipping destinations are available on the company website.
About Mums The Swedish Candy Co.
Mums The Swedish Candy Co. is an importer and direct-to-consumer retailer of authentic Swedish candy, offering themed assortments, party mixes, and gift boxes made without Red 40, genetically modified ingredients, high fructose corn syrup, or unnecessary fillers. Based in Northville, Michigan, the company serves customers in the United States, Canada, the United Kingdom, Germany, and the Netherlands.
For more information, visit https://www.mumscandy.com/
Media Contact
Company Name: Mums The Swedish Candy Co.
Contact Person: Dan Rifers, Chief Marketing Officer
Email: Send Email
City: Northville
State: Michigan
Country: United States
Website: https://www.mumscandy.com/
