North Carolina Headlines

New York, NY, USA – August 26, 2026 –

Quick Summary

• Toastique has awarded 160+ franchise agreements since it began franchising (source)
• More than 50% of current franchisees already own more than one location
• Four named owners , Penny Mrva, TC Hunter, Paul Diballa, Jessica Morrissey , have gone on record about why they invested
• One franchise owner’s full interview, published in a local business magazine, walks through what attracted her to the brand and how her community responded
• Toastique’s own YouTube channel hosts a full “franchise overview” video and a founder interview covering financial potential
• Independent, third-party owner reviews are still a thin dataset , this piece is upfront about that gap rather than glossing over it

Toastique Franchise Investment: Quick Numbers

Somebody searching “Toastique Franchise Investment reviews” late at night, scrolling past ad copy, is usually after one thing: proof that real people who actually signed the paperwork think it was worth it. That’s harder to verify than most franchise marketing pages let on. Below is what’s actually out there , sourced, linked, and checkable.

What Owners Have Said About Why They Signed

Toastique’s own franchise materials feature several named owners speaking about their decision. Franchise owner Penny Mrva, who opened the brand’s Addison, Texas location, has said: “My younger daughter Lauryn loves to cook, and we always make meals and send pictures to each other. When I saw the different toasts that Toastique offered, it felt personal.”

Franchise owner TC Hunter, based in Hampton Roads, Virginia, put it differently: “Toastique is brand-aligned with my lifestyle. It would fulfill a dream of business ownership and, most importantly, afford me the opportunity to combine my passions for learning, giving back, and healthy living.” (source)

Franchise owner Paul Diballa, of Tampa, Florida, focused more on the operational side in a review posted publicly on Google: “Toastique’s entire operation and business model were simple. It was also a new franchise concept that I hadn’t seen before that came with a small staffing number, low business overhead expenses, and a proven product that has been making a profit from day one.” (source)

These are short, curated quotes pulled from franchise marketing pages , worth knowing that going in, and exactly why the next section matters more.

Owner Quotes at a Glance

Worth flagging honestly: Penny Mrva is currently the most frequently quoted owner across Toastique’s own marketing pages, so her name shows up more than once in this article too. That’s a reflection of which owner stories the brand has chosen to publish most, not an attempt to make the review base look bigger than it is.

A Full Owner Interview, Not Just a Pull-Quote

The most useful public record so far comes from Jessica Morrissey, who owns the Toastique location in Bethlehem, Pennsylvania. She sat for a published Q&A rather than handing over a one-line testimonial, which makes it easier to see how the reasoning actually held together.

Asked what initially attracted her to the brand, she said: “I’ve always been someone that has valued health and wellness. Long-term health trends show that the demand for healthier food options is continuing to grow and is driven by an increased focus on personal health, sustainability and environmental concerns.” Asked how the community responded after opening, she said: “Toastique has been met with overwhelming support from the community. From the very beginning of my journey as a business owner, I have been so grateful for the unwavering support I have received.” (source)

That’s a fuller picture than a testimonial slide can offer , it shows the reasoning behind the decision, not just the applause line after it.

Independent Local Journalism Adds a Different Angle

Owner interviews haven’t only appeared on Toastique’s own site. Ahead of the Addison, Texas opening, a local Dallas outlet interviewed Penny Mrva directly , not through a franchisor press release. Asked about taking on her first-ever franchise, she told the outlet she was “excited and petrified” about the experience , a more candid, unpolished line than most marketing copy allows for. (source)

That kind of independent local reporting is worth more than a testimonial page precisely because the outlet has no stake in selling the franchise , it’s a useful gut-check against curated brand quotes, even from the same owner.

What Toastique Itself Puts on the Record

Beyond written quotes, Toastique has published video content that walks through the brand’s model directly. One video, titled “The Best Franchise Overview You’ll Ever See,” runs through the concept end to end on the brand’s own channel. (watch) A second video, “Healthy & Profitable: Inside the Toastique Franchise,” features founder and CEO Brianna Keefe, a Forbes 30 Under 30 honoree, addressing the brand’s growth plans, what separates it from competitors, and its financial potential. Both are brand-produced, so they carry the same caveat as any company-published material , useful for understanding how Toastique frames its own model.

The Retention Signal Worth Weighing on Its Own

One data point matters more than any single quote: more than 50% of Toastique franchisees already own more than one location, according to Toastique’s own franchise site. In franchising, multi-unit ownership rates are one of the more honest signals available, since owners who had a rough first year generally don’t sign up to open a second location. A majority-multi-unit system suggests the model has performed well enough, for a meaningful share of current owners, to justify reinvesting.

Where the Public Review Trail Is Still Thin

Worth being direct about this: dedicated, independently verified owner-review platforms for Toastique franchisees exist, but they’re new, and few reviews have been published there so far. Most of what’s publicly available right now , including everything sourced above , comes from Toastique’s own channels or local press coverage tied to store openings. That’s a normal stage for a franchise system still in its earlier growth years.

What to Check Before Trusting Any of This

None of the above should stand in for direct due diligence. Before signing anything:

• Request the current Franchise Disclosure Document (FDD) and read Item 20 in full, this is where litigation history and any terminated or transferred franchises are legally required to be disclosed
• Ask Toastique directly for a list of current and former franchisees, and call several, not just the ones featured in marketing content
• Compare the FDD’s Item 19 sales figures against the specific market and lease terms under consideration, not just the system-wide average
• Have an independent franchise attorney review the franchise agreement before signing

None of that is a Toastique-specific warning sign, it’s standard practice for any franchise investment, and any franchisor who discourages it is the actual red flag.

FAQ

Are there verified Toastique franchise investment reviews available?

A dedicated verified owner-review platform exists, but it’s new with few reviews published so far. Most current owner testimony comes from Toastique’s own franchise pages and local press coverage of store openings.

What do current Toastique franchise owners say about the brand?

Named owners including Penny Mrva, TC Hunter, Paul Diballa, and Jessica Morrissey have publicly credited the brand’s health-and-wellness mission, manageable operations, and community reception as reasons they invested, each quote sourced and linked above.

Do most Toastique franchisees stick with just one location?

No, more than 50% of current Toastique franchisees own more than one location, per Toastique’s own franchise site.

What should be checked before trusting any Toastique franchise review?

Request the FDD and read Item 20 for litigation and closure disclosures, and speak directly with current and former franchisees.

This article is for informational purposes only and is not an offer to sell a franchise. All quotes are sourced and linked to their original publication. A franchise offering can only be made through a Franchise Disclosure Document (FDD) in states that require one.

About

Founded in 2021, CB Herald is a data research company based out of Denmark. CB Herald is on a mission to bring authentic analysis of businesses with full transparency and authenticity.

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