Franc Vila Announces New Era Under Entrepreneur Jihad Bakkoura, Revitalizing the Luxury Watch Brand
GENEVA, Switzerland – September 10, 2026 – True entrepreneurship is rarely about following a safe path; it is about rewriting the rules. For Jihad Bakkoura, a lifelong connoisseur of horology and the mastermind behind the Bakkoura Dynasty, the journey into the pinnacle of Swiss watchmaking began with a daring, high-stakes leap of faith. Driven by an unyielding passion for luxury timepieces.
That pivotal moment sparked an extraordinary trajectory. Bakkoura went on to conquer the Swiss luxury watch market, successfully securing distribution agencies for nearly 25 elite Swiss brands through his own enterprise. However, his ultimate full-circle moment arrived in 2017, when the historic Franc Vila brand, along with all its intellectual and physical assets, was officially acquired by Jihad Bakkoura, seamlessly integrating into the Bakkoura Dynasty.
Recognizing Bakkoura’s unparalleled devotion and strategic foresight, the original founder of Franc Vila saw no other candidate globally capable of elevating the brand to its next chapter of fame. For Bakkoura, the acquisition was far more than a corporate transaction; it was a profound responsibility to honor Swiss heritage while injecting a bold, modern spirit into a brand recognized globally among the elite names in luxury watchmaking.
Blending East and West: A Global Philosophy of Time
Born in the East and shaped by decades of living and working in the West, Jihad Bakkoura embodies a unique cultural synthesis that reflects deeply in his horological creations. With over 20 years dedicated to studying the philosophy of time and its profound impact on human existence, Bakkoura transitioned seamlessly from an elite customer to a prominent distributor, and ultimately, to a creator, founding his eponymous Swiss-made watch brand, BAKKOURA.
“I do not view myself merely as a businessman,” Bakkoura reflects. “I am deeply captivated by the existential dimensions of time. Time is a divine gift bestowed upon humanity even before the soul itself.”
This philosophy breathes life into every timepiece. Bakkoura designs these rare, invaluable masterpieces with meticulous craftsmanship, infusing them with a distinct spirit that establishes an intimate, emotional connection with their owners.
A Bold Revolution in Horology
Bakkoura’s visionary outlook extends far beyond aesthetics and mechanics; he is actively challenging the very structure of how humanity measures existence. In a groundbreaking horological movement, Bakkoura has proposed a revolutionary re-division of time: a 30-hour day instead of the traditional 24 hours, achieved by dividing each hour into 48 segments rather than 60. This avant-garde concept aims to realign human perception with the hyper-accelerated global developments of the past decade, offering a psychological and practical remedy to the anxieties of modern, fast-paced societies.
This blend of daring innovation and philosophical depth has made Bakkoura a magnetic figure for global media. “The creative and uncompromising ideas I bring forward have naturally captured the attention of the international press,” says Bakkoura. “It has allowed our vision to resonate deeply across both Western and Eastern media landscapes.”
Today, with the relaunch of Franc Vila and the global expansion of BAKKOURA, Jihad Bakkoura is not just witnessing the passage of time—he is actively shaping its future.
To discover the collections, visit
website: www.francvila.ch.
About Franc Vila
Franc Vila is a Swiss luxury watch brand known for its distinctive approach to high-end horology. The brand is now being developed under the leadership and ownership of entrepreneur Jihad Bakkoura as part of his broader involvement in the Swiss luxury watch industry.
Media Contact
Company Name: Franc Vila
Contact Person: Jihad Bakkoura
Email: Send Email
Country: Switzerland
Website: .http://www.francvila.ch
