Women Leaders Association Names Ursula Pottinga as First Minneapolis Coaching Partner with Neuroscience-Based Coaching
Minneapolis/US – September 10, 2026 The Women Leaders Association, the largest publisher and events organization for women professionals with 43,000 members and more than 130 regional chapters, today announced Ursula Pottinga as the first official Coaching Partner of its Minneapolis chapter, MinneapolisWomenLeaders.org. The appointment launches the association’s new Coaching Partners program in the Minneapolis metro area, giving members direct access to executive coaches who have been carefully screened for credentials, track record, and client results.
The Coaching Partners program was created to solve a problem the association’s members raise constantly: executive coaching is one of the highest-impact investments a professional woman can make in her career — and one of the hardest to shop for. Coaching titles are unregulated, quality varies enormously, and a leader evaluating coaches on her own has little way to verify who is genuinely proven. Under the new program, the Women Leaders Association does much of that screening on the member’s behalf. Every Coaching Partner is vetted for recognized certifications, verifiable experience, and excellent client reviews before being presented to members, so each chapter’s professionals can book a consultation with confidence, have a great experience, and keep rising in their careers.
Pottinga, based in the Twin Cities metro, brings a level of mastery few coaches can claim: she doesn’t just practice neuroscience-based coaching — she trains other certified coaches in it. Founder of Profound Growth and Co-Founder, COO, and Lead Trainer at BEabove Leadership, she has coached for more than 25 years and facilitated workshops and team development for 30, and through BEabove’s Advanced Coaching Certification and Relational Trauma programs she equips experienced coaches worldwide with practical, neuroscience-grounded tools. Her own practice focuses on empowering women leaders to overcome internal barriers, navigate toxic environments, and drive lasting personal and professional growth. Using neuroscience-based tools and trauma-informed strategies, she helps highly successful women understand how their brain and emotions interact, rewire habits and behaviors that no longer serve them, build resilience for themselves and their teams, and lead with clarity, compassion, and courageous action — with practical strategies clients can apply immediately after every session. Her structured Profound Growth Path and Process — Learn, Discover, Claim, and Apply — gives leaders a roadmap to impact culture, strengthen relationships, forge new pathways, and lead with passion and purpose.
“So much of leadership comes down to what your brain is doing under pressure — and most of us have never been shown how that works,” said Pottinga. “My clients want real tools, not just conversation. When a leader understands how her brain and emotions interact, she can rewire the patterns holding her back, stay grounded in difficult environments, and lead with clarity and courage. I’m honored to partner with the Women Leaders Association and to help Minneapolis’ women professionals keep rising.”
Minneapolis-area members can now view Pottinga’s full profile, including her focus areas and credentials, schedule a complimentary consultation — which she calls a Breakthrough Session — or send her a private note through the site, at https://MinneapolisWomenLeaders.org/coaching.html?coach=UrsulaPottinga
“When we vet a Coaching Partner, we’re looking for credentials, experience, and reviews that remove all the guesswork for our members,” said Lydia Price, 2026 Volunteer Chair of the Women Leaders Association. “Ursula clears that bar and then some — she’s a coach that other certified coaches train under. Giving our Minneapolis members direct access to that caliber of expertise, starting with a free consultation, is exactly what this program was built to deliver.”
The Minneapolis launch is part of a national rollout, with the association planning to extend the Coaching Partners program across its network of more than 130 chapters, pairing each city’s members with coaches selected for that market.
The Coaching Partners program extends the association’s broader mission of giving professional women both the structural transparency and the individual support they need to advance. Research from Pew and others estimates that women still earn roughly 15 percent less than men on average, and most women have little visibility into which employers actually advance women fairly. The Women Leaders Association has invested heavily in closing that information gap: its Glass Ceiling Score project, uses big data to score most major U.S. employers on how fairly they promote women into management and executive roles, and its chapters publish Best Women Employers rankings, compensation studies, and annual Top 50 Women Leaders awards. Coaching Partners adds the complementary, personal dimension: once a member can see the landscape clearly, a proven coach helps her move through it.
About Ursula Pottinga
Ursula Pottinga, CPCC, PCC, is the Founder and President of Profound Growth (profoundgrowth.com) and Co-Founder, COO, and Lead Trainer at BEabove Leadership. An ICF Professional Certified Coach and Certified Professional Co-Active Coach through the Coaches Training Institute, she is also a Certified Neurotransformational Coach and a Board Certified Coach through the Center for Credentialing and Education, and a member of the International Coach Federation. She has coached leaders for more than 25 years, facilitated workshops and team development for 30, and has trained certified coaches in advanced neuroscience-based coaching since 2004. Minneapolis members can schedule a free consultation through her profile at https://MinneapolisWomenLeaders.org/coaching.html?coach=UrsulaPottinga
About the Women Leaders Association
The Women Leaders Association is a non-profit committed to the development and advancement of women in the corporate arena. With 43,000 members and more than 130 chapters in major cities, it is the largest publisher and events organization serving women professionals, producing conferences, leadership programs, original research, and daily publications for its members. We also celebrate the top 50 business women in each city, publish a Glass Ceiling Score ranking how well most employers advance women, and then recognize the best women’s employers in each city from these rankings.
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Company Name: Women Leaders Association
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