From a Croatian Family Business to an Established Retail Brand: Bima Marks 35 Years
Croatian company KB d.o.o., the company behind the Bima retail brand, celebrates 35 years of business with more than 100 employees, 16 retail stores and a growing e-commerce presence in Croatia and Slovenia. The anniversary is marked by another major milestone – the opening of the company’s new production and business facility in Sračinec.
SRAČINEC, CROATIA – September 15, 2026 – Thirty-five years ago, Bima’s story began with a business idea and the ambition to build something that would last. What started in 1990 as a Croatian family business has since developed into an established retail brand serving generations of customers across Croatia.
Today, KB d.o.o., the company behind Bima, employs more than 100 people, operates 16 retail stores and continues to develop its e-commerce business through Bima Shop in Croatia and Slovenia.
But as the company celebrates its 35th anniversary, it is not only looking back.
A new production and business facility in Sračinec represents the latest chapter in Bima’s story – and a visible sign of how far the company has come since 1990.
From a Small Business to a Recognizable Retail Brand
The retail industry looks very different today than it did when KB d.o.o. was founded.
Over three and a half decades, shopping habits have changed, product ranges have expanded and digital commerce has transformed the relationship between retailers and their customers.
Bima has grown alongside those changes.
Its assortment today spans toys and children’s products, household and kitchen products, gifts, decorations and seasonal collections, bringing together categories connected by a simple idea: products that are part of everyday family life.
Over time, the company expanded its physical retail presence while building long-term relationships with customers, employees, suppliers and business partners.
That growth eventually brought Bima from the traditional store environment into another increasingly important space – e-commerce.
When 35 Years of Retail Experience Meets E-Commerce
The launch and continued development of Bima Shop gave the company an opportunity to bring decades of retail experience to customers regardless of their proximity to a physical store.
Through its Croatian online store, bima-shop.hr, customers throughout the country can access Bima’s assortment online, while bima-shop.si extends the company’s e-commerce presence to Slovenia.
The transition has not meant choosing between physical and digital retail.
Instead, Bima’s development reflects a broader transformation taking place across European retail: established companies combining the experience and customer relationships built in physical stores with the convenience and reach of digital commerce.
For a business that started in 1990, that evolution represents a significant change.
Yet the underlying principle has remained remarkably consistent – understanding what customers need and adapting the business around those needs.
A New Building for a New Chapter
The company’s 35th anniversary coincides with one of the most visible investments in its recent history.
On October 2, 2026, KB d.o.o. will mark the official opening of its new production and business facility in Sračinec, Croatia.
The modern facility expands the company’s space for production and business operations and creates additional capacity for its future development.
For KB d.o.o., however, the building represents more than additional square meters.
It is the physical result of three and a half decades of work.
“Three and a half decades of work, development, partnerships and creating together have shaped our journey. We are opening the doors of a new space that represents an important step in the further development of our company and our outlook toward the future,” KB d.o.o. stated in announcing the anniversary celebration.
The company will mark the milestone together with employees, business partners and others who have contributed to its story over the years.
The message accompanying the anniversary reflects that philosophy:
35 years of tradition. New space. New chapters.
More Than a Milestone
Thirty-five years is a significant anniversary for any company, but particularly in retail – an industry continuously reshaped by changing consumer behavior, technology, economic cycles and new ways of shopping.
For Bima, reaching the milestone has required continuous adaptation.
Physical stores have been joined by online shopping. Traditional retail operations have been complemented by digital marketing and e-commerce. The company’s infrastructure has expanded alongside its reach.
At the same time, growth has created something that is harder to represent in numbers: relationships built over decades.
Employees who have helped develop the company, suppliers and partners who have grown alongside it, and customers who have made Bima part of their everyday shopping all form part of the company’s 35-year history.
That is why the anniversary is being presented not simply as a celebration of the past, but as the beginning of another stage.
The Next Chapter Begins
The contrast between 1990 and 2026 tells much of the story.
A Croatian family business that began 35 years ago now operates 16 retail stores, employs more than 100 people, serves customers through e-commerce in two countries and is opening a new production and business facility designed to support its continued development.
The channels, technology and scale of the company have changed.
The focus on long-term development has not.
As KB d.o.o. opens the doors of its new facility in October, the company will celebrate what has been built over the previous three and a half decades – while preparing for what comes next.
For Bima, 35 years is not the conclusion of the story.
It is the starting point for a new chapter.
About Bima and KB d.o.o.
Founded in 1990, KB d.o.o. is a Croatian company and the company behind the Bima retail brand. Today, the company employs more than 100 people and operates 16 retail stores alongside its growing e-commerce business. Bima offers a broad assortment that includes toys and children’s products, household and kitchen products, gifts, decorations and seasonal products. Through bima-shop.hr in Croatia and bima-shop.si in Slovenia, the company combines more than three decades of retail experience with the continued development of its digital sales channels.
Media Contact
Company Name: Bima
Contact Person: John G Highlander
Email: Send Email
Phone: 0992476400
Address:Ul. Vilka Novaka 6
City: Sračinec
State: Varaždinska
Country: Croatia
Website: https://bima-shop.hr/
