BoardroomPR Shares Answer Engine Optimization (AEO) Expertise With Gold Coast PR Council
Fort Lauderdale, Fla. – September 29, 2026 – BoardroomPR, one of Florida’s largest public relations and integrated marketing agencies, recently presented to the Gold Coast PR Council, exploring how artificial intelligence is changing the way brands communicate, market and get discovered online. Representing BoardroomPR were Digital Marketing Director Mara Gordon and Account Executive Angelic Bringas, who presented alongside Crystal DeStefano, President of Strategic Communications.
The virtual presentation, “Understanding AEO for Communications Pros,” brought together public relations, communications and marketing professionals to discuss the evolution of search and what it means for businesses looking to maintain visibility in an increasingly AI-driven environment.
During the presentation, Gordon and Bringas discussed how AI-powered search is changing the way consumers and other audiences find information, including the growing importance of Answer Engine Optimization (AEO). The discussion also examined the continued role of traditional Search Engine Optimization (SEO) and how marketing, communications and Florida public relations strategies can work together to help brands build authority and visibility across both traditional search engines and emerging AI platforms.
The presentation covered the fundamentals of AEO, why it matters for businesses and organizations, and practical steps communications and marketing professionals can take to adapt their strategies. The speakers also discussed the role of authoritative content, thought leadership, media coverage and other third-party credibility signals in helping businesses become more visible in AI-generated search results.
“AI is changing not only how people search for information, but also how businesses need to think about visibility and authority,” said Mara Gordon, Digital Marketing Director at BoardroomPR. “Communications and PR professionals have an important role to play in helping brands establish the credibility and expertise that both audiences and AI-powered platforms are looking for.”
The presentation was hosted by the Gold Coast PR Council, an independent organization representing public relations, marketing and communications professionals throughout Palm Beach, Broward, Martin and Miami-Dade counties.
BoardroomPR has integrated AEO into its broader approach to public relations and digital marketing, combining media relations, SEO, content strategy, digital marketing and online reputation management to help businesses strengthen their digital presence and authority.
The firm’s top Florida Digital Marketing Department is led by Don Silver, COO, Mara Gordon, Digital Marketing Manager, Angelic Bringas, Account Executive and Brian French, SEO Manager.
BoardroomPR works with clients across industries including real estate, legal, healthcare, financial services, hospitality, technology and nonprofit organizations.
For more information about BoardroomPR’s Answer Engine Optimization services, visit https://boardroompr.com/services/aeo/.
About BoardroomPR
BoardroomPR is one of Florida’s largest public relations and integrated marketing agencies, with offices in Fort Lauderdale, Miami, West Palm Beach, Tampa Bay, Naples/Fort Myers and Aspen. The firm specializes in media relations, social media, digital marketing, branding, public affairs and crisis communications. Powered by a seasoned team of strategists and creatives, BoardroomPR transforms client visions into impactful, results-driven campaigns. By blending traditional and digital media, the agency secures coverage across local, regional, and national outlets—including online platforms, print publications, broadcast media, blogs and podcasts. For more information, visit www.boardroompr.com.
Media Contact
Company Name: BoardroomPR
Contact Person: Angelic Bringas
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Country: United States
Website: boardroompr.com
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