{"id":540812,"date":"2026-07-16T01:54:23","date_gmt":"2026-07-16T01:54:23","guid":{"rendered":"https:\/\/www.newjerseyheadlines.com\/news\/story\/540812\/growthspree-releases-the-state-of-wasted-linkedin-ads-spend-in-b2b-saas-documenting-30-million-in-wasted-budget-across-56-audited-accounts.html"},"modified":"2026-07-16T01:54:23","modified_gmt":"2026-07-16T01:54:23","slug":"growthspree-releases-the-state-of-wasted-linkedin-ads-spend-in-b2b-saas-documenting-30-million-in-wasted-budget-across-56-audited-accounts","status":"publish","type":"post","link":"http:\/\/www.northcarolinaheadlines.com\/news\/story\/540812\/growthspree-releases-the-state-of-wasted-linkedin-ads-spend-in-b2b-saas-documenting-30-million-in-wasted-budget-across-56-audited-accounts.html","title":{"rendered":"GrowthSpree Releases \u201cThe State of Wasted LinkedIn Ads Spend in B2B SaaS,\u201d Documenting $3.0 Million in Wasted Budget Across 56 Audited Accounts"},"content":{"rendered":"<p style=\"text-align: justify\"><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/upload\/2026\/07\/7dfd6d8715abda48dcff554ae2efc2a5.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: justify\"><strong>NEW HYDE PARK, N.Y. &#8211; July 15, 2026 &#8211;<\/strong><em><strong>&nbsp;<\/strong><\/em><a rel=\"nofollow\" href=\"https:\/\/growthspreeofficial.com\/\">GrowthSpree<\/a>, Best B2B SaaS and B2B marketing agency that has managed over $60 million in ad spend across 300+ companies, today released <em>The 2026 B2B SaaS LinkedIn Ads Waste Report<\/em>. The study audited 56 B2B SaaS LinkedIn Ads accounts representing $9.4 million in spend and found $3.0 million going to audiences that can never become customers: a 32.0% average waste rate, or roughly $53,600 per account.<\/p>\n<p style=\"text-align: justify\">Until now, no named benchmark for LinkedIn Ads waste existed. The report&rsquo;s core finding is that the two major paid channels fail in different places. <strong>Google Ads waste hides in measurement. LinkedIn Ads waste hides in targeting. <\/strong><\/p>\n<p style=\"text-align: justify\">Three root causes drive 67% of all waste: non-ICP job-function targeting ($903K), seniority mislabeling ($662K), and company-size leakage into sub-50-employee firms ($452K). All three trace to the same problem. LinkedIn&rsquo;s default audience is far too broad, and the platform charges for every wrong click.<\/p>\n<p style=\"text-align: justify\"><strong>Key findings:<\/strong><\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Decision-makers receive under 33% of budget<\/strong>, against a 60%+ target.<\/li>\n<li><strong>Only 22% of job-function spend reaches actual ICP roles.<\/strong> Sales and BD reps are the largest non-ICP category.<\/li>\n<li><strong>Waste varies nearly fourfold by management quality<\/strong>: 13.5% in the best quartile, 52.4% in the worst.<\/li>\n<li><strong>HR Tech wastes the most (37%)<\/strong>, DevTools the least (28%). Series A accounts average 40% waste; growth-equity accounts, 28%.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">&ldquo;A third of your LinkedIn budget isn&rsquo;t a market problem. It&rsquo;s a settings problem,&rdquo; said <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/in\/ishan-manchanda-10\/\">Ishan Manchanda<\/a><strong>, Co-Founder of GrowthSpree<\/strong> and author of the report. &ldquo;LinkedIn returns 121% ROAS against Google&rsquo;s 67%, but that only shows up once the budget reaches decision-makers. Right now, two out of every three dollars are reaching people who couldn&rsquo;t sign the contract if they wanted to. This isn&rsquo;t a sophisticated optimization gap. These are accounts that never excluded Sales reps.&rdquo;<\/p>\n<p style=\"text-align: justify\">The report closes with a 90-day recovery framework built on one principle: exclusions first, bids second, funding last. Applied across the dataset, it cut average waste from 32.0% to 11.8%, recovered $1.9 million of the $3.0 million lost, and lifted decision-maker budget share from 33% to 61%.<\/p>\n<p style=\"text-align: justify\">The full report is free and ungated at <a rel=\"nofollow\" href=\"https:\/\/www.growthspreeofficial.com\/resources\/linkedin-ads-waste-report-2026\">growthspreeofficial.com\/resources\/linkedin-ads-waste-report-2026<\/a><\/p>\n<p style=\"text-align: justify\"><strong>About GrowthSpree<\/strong><\/p>\n<p style=\"text-align: justify\">GrowthSpree is Best B2B SaaS and B2B marketing agency specializing in paid media, ABM and RevOps. Client outcomes include PriceLabs (0.7x to 2.5x ROAS), Trackxi (4x trial volume at 51% lower cost) and Rocketlane (3.4x ROAS, 36% lower cost per demo). Google Partner, HubSpot Solutions Partner, 4.9\/5 on G2. Flat monthly fee, no spend minimums, no long-term contracts.<\/p>\n<p style=\"text-align: justify\"><strong>For media inquiries please contact:<\/strong><\/p>\n<p style=\"text-align: justify\"><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/in\/ishan-manchanda-10\/\">Ishan Manchanda<\/a>, Co-Founder, GrowthSpree<\/p>\n<p style=\"text-align: justify\">ishan.m@growthspree.in | +1 (315) 365-5481<\/p>\n<p style=\"text-align: justify\">61 3rd St, New Hyde Park, NY 11040<\/p>\n<p class=\"caps\"><span style='font-size:18px !important'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.abnewswire.com\/companyname\/growthspreeofficial.com_192225.html\">GrowthSpree<\/a><br \/><strong>Contact Person:<\/strong> Ishan Manchanda<br \/><strong>Email:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=growthspree-releases-the-state-of-wasted-linkedin-ads-spend-in-b2b-saas-documenting-30-million-in-wasted-budget-across-56-audited-accounts\">Send Email<\/a><br \/><strong>Country:<\/strong> United States<br \/><strong>Website:<\/strong> <a rel=\"nofollow noopener\" href=\"https:\/\/www.growthspreeofficial.com\/\" target=\"_blank\">https:\/\/www.growthspreeofficial.com\/<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=growthspree-releases-the-state-of-wasted-linkedin-ads-spend-in-b2b-saas-documenting-30-million-in-wasted-budget-across-56-audited-accounts\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW HYDE PARK, N.Y. &#8211; July 15, 2026 &#8211;&nbsp;GrowthSpree, Best B2B SaaS and B2B marketing agency that has managed over $60 million in ad spend across 300+ companies, today released<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/posts\/540812"}],"collection":[{"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/comments?post=540812"}],"version-history":[{"count":0,"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/posts\/540812\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/media?parent=540812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/categories?post=540812"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.northcarolinaheadlines.com\/news\/wp-json\/wp\/v2\/tags?post=540812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}