New Fashion Brand, Natsukashii Ink, Combines Art, Culture, and Streetwear
Vancouver, B.C. – May 12, 2025 – In a crowded world of fast fashion and fleeting trends, Natsukashii Ink stands apart—a streetwear brand born from memory, motion, and meaning. Launched in 2023 by Vancouver-based designer Ocean Baker, Natsukashii Ink blends the energy of West Coast street culture with the intentionality of ethical fashion and artistic storytelling.
Ocean’s path to fashion wasn’t paved with formal design school credentials or big-name brand internships. Instead, it started the way many creative revolutions do: with a single stitch. At just 16, Ocean began customizing sneakers in his bedroom, reworking each pair with hand-painted designs and personal flair. What began as a DIY hobby soon became a calling.
“I remember the moment I finished my first custom piece,” says Ocean. “It wasn’t just about style—it was about expression. That was the first time I knew I was meant to do this.”
Rooted in the skate parks, city streets, and surf breaks of the West Coast, Ocean’s aesthetic is influenced by the rhythm of the subcultures he grew up in. Skateboarding, surfing, and music all inform his high-end streetwear designs, which now include thoughtfully constructed apparel, accessories, and limited-edition art pieces. Every item reflects Ocean’s design-first mindset and commitment to quality craftsmanship.
But Natsukashii Ink is more than just style—it’s built on principle. The brand’s name comes from the Japanese word “natsukashii,” which evokes a warm, nostalgic feeling for the past—those moments that shape who we are. That ethos runs through every product, each piece telling a story that connects the wearer to memory, movement, and meaning.
Ocean has worked intentionally to build a brand rooted in ethical sourcing and sustainable production. “Streetwear should have soul,” he says. “It should say something—about where we’ve been, what we believe, and where we’re going.”
That message has resonated. In less than two years, Natsukashii Ink has found its way from underground street culture to high-profile visibility. The brand’s 2024 Limited Edition Emmys Trucker Hat made waves at the Emmys Celebrity Gifting Lounge, where it was picked up by entertainment and fashion figures who gravitated toward its distinct style and purpose-driven design.
As the brand continues to expand, Ocean remains committed to pushing boundaries—merging global influence with personal experience, and timeless storytelling with modern design. Natsukashii Ink is, at its core, a brand for creators, for outsiders, for anyone who remembers where they came from and wears that history with pride.
To explore the full collection or request press access, visit www.NatsukashiiInk.world.
Press Kit: natsukashiiink.world/press
Social Media
Facebook: facebook.com/natsukashiiink
Instagram: instagram.com/natsukashiiink_nii
TikTok: tiktok.com/@natsukashiiink_nii
Patreon: patreon.com/NatsukashiiInk
About Natsukashii Ink
Natsukashii Ink is more than just a brand—it’s a journey through time, culture, and individuality. Founded by Ocean Baker, a self-taught artist and fashion designer, Natsukashii Ink reflects a unique blend of local inspiration and global aspiration. From his early days crafting Nike-inspired sneakers at age 16 to becoming a visionary in ethically sourced streetwear and art, Baker’s work is a testament to his creative spirit and dedication to quality. Discover more at www.NatsukashiiInk.world.
For business inquiries, please contact Deb Drummond at [email protected] or via WhatsApp/Cell at 1-604-655-4698.
Media Contact
Company Name: Vedette Global Media
Contact Person: Angel Tuccy
Email: Send Email
Phone: 720-257-9263
Country: United States
Website: https://vedettenews.com
