Infinite Chroma® Launches Pro Makeup Lab™ – A Patent-Pending At-Home Makeup Lab That’s Turning Heads
Beverly Hills, CA – June 20, 2025 – Infinite Chroma® Corp., based in Beverly Hills, proudly announces the launch of PRO MAKEUP LAB™ — the world’s first at-home, customizable magnetic makeup lab made from eco-conscious fiberboard. This patent-pending invention gives makeup lovers the power to build their own palettes using over 160 pro-grade shades.Unlike traditional makeup products, PRO MAKEUP LAB™ brings three key innovations together: a magnetic tool for easy pan swaps, universal pan sizing for all 160 shades, and refillable empty palettes so makeup lovers can build and organize their own collections at home.
The system includes refillable 9- and 12-slot palettes, six pre-filled magnetic palettes, and a sleek magnetic tool that makes rearranging pans effortless and fun. Every shade — whether it’s for lips, cheeks, eyes, or face — fits any slot and can be mixed and matched endlessly. Makeup lovers can test and swatch shades directly on their skin, create custom palettes from home, and reorder refills anytime online. Compact and travel-friendly, the system is perfect for creativity on the go. With the most affordable refill structure in the industry, PRO MAKEUP LAB™ stands out as a practical and inspiring beauty solution.“This isn’t just another makeup product,” says Infinite Chroma®’s founder.
“We wanted to invent something interactive, customizable, and fun. PRO MAKEUP LAB™ is a beauty experience made to go viral.”Beauty influencers are already embracing it. With its click-and-snap design and studio-quality formulas, each creator can craft a one-of-a-kind palette and design looks that reflect their own style — something no other system offers. It’s the ultimate tool for self-expression. Made from recyclable fiberboard, the system replaces up to 20 traditional palettes and can reduce over 5 million pounds of waste and 150,000 tons of CO₂ per year if adopted widely.
It’s not just better for makeup lovers — it’s better for the planet. Developed by the team behind Vizio Makeup Academy®, the #1-rated online makeup school in the U.S., PRO MAKEUP LAB™ blends artistry, innovation, and sustainability.
Media Contact
Company Name: Infinite Chroma
Contact Person: Anastasia Andreani
Email: Send Email
Phone: 702-523-9120
City: Beverly Hills
State: CA
Country: United States
Website: www.infinitechroma.com
